BLCK Couture

Last updated: 12 March 2026

BLCK Couture respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and disclose your information when you visit our website, make a purchase, or interact with our brand.

By using our website or purchasing from BLCK Couture, you agree to the practices described in this policy.

1. Who We Are

BLCK Couture operates an online store offering activewear, accessories and related products.

Throughout this policy, the terms “we”, “us”, and “our” refer to BLCK Couture.

This Privacy Policy applies to:

• our website
• our online store
• our email and marketing communications
• any other services or platforms we operate

We manage personal information in accordance with the Australian Privacy
Principles (APPs) under the Privacy Act 1988 (Cth).

2. Information We Collect

When you interact with our website or services, we may collect different types of information.

Personal Information

This may include:

• Full name
• Email address
• Phone number
• Billing address
• Shipping address
• Account login details (if you create an account)

Order Information

When you make a purchase we may collect:

• order details
• purchase history
• payment confirmation
• delivery information

Payment details are processed securely by third party payment providers. BLCK Couture does not store full credit card numbers.

Device and Usage Information

When you visit our website we may automatically collect certain technical information, including:

• IP address
• browser type
• device type
• referring website
• pages visited
• time spent on our site

This helps us understand how customers interact with our website and improve the shopping experience.

3. How We Collect Information

Information may be collected when you:

• browse our website
• create an account
• place an order
• subscribe to our newsletter
• contact customer support
• participate in promotions or surveys

We may also collect information automatically using website technologies such as cookies and analytics tools.

4. How We Use Your Information

We use your information to operate and improve our business.

This includes:

Order Processing

• processing payments
• fulfilling orders
• shipping products
• managing returns or exchanges

Customer Support

• responding to enquiries
• resolving order issues
• providing product assistance

Marketing and Communication

• sending promotional emails
• notifying you about product launches
• sharing special offers and campaigns

You may unsubscribe from marketing emails at any time.

Website Improvement

• analysing website traffic
• improving functionality
• enhancing customer experience

Fraud Prevention

• identifying suspicious activity
• protecting customers and our business

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve user experience.

Cookies allow us to:

• remember preferences
• analyse website traffic
• personalise advertising
• improve site performance

You can control or disable cookies through your browser settings. However, disabling cookies may affect certain features of the website.

6. Advertising and Analytics

BLCK Couture may use third party advertising and analytics tools to better understand customer behaviour and improve marketing campaigns.

These may include services such as:

• Meta (Facebook and Instagram advertising)
• Google Analytics
• Shopify analytics
• other marketing and data platforms

These tools may collect information about your interaction with our website through cookies or tracking pixels.

This information may be used to show relevant advertisements or measure the effectiveness of marketing campaigns.

7. Email and SMS Marketing

If you subscribe to receive marketing communications, BLCK Couture may send:

• product launch announcements
• promotional offers
• brand updates
• marketing campaigns

You can unsubscribe at any time using the unsubscribe link included in our emails.

If SMS notifications are enabled, you may receive text messages related to your orders or shopping activity such as abandoned cart reminders.

Standard carrier message and data rates may apply.

8. Sharing Your Information

We may share personal information with trusted third party service providers that help us operate our business.

These providers may include:

• Shopify (ecommerce platform)
• payment processors such as PayPal, Afterpay or other payment gateways
• shipping and logistics providers
• email marketing platforms
• advertising and analytics platforms

These third parties are only provided access to the information necessary to perform their services.

BLCK Couture does not sell customer personal information.

9. International Data Transfers

Our website may be accessed by customers located outside Australia.

Some of our service providers may operate internationally. As a result, personal information may be transferred to servers located outside Australia.

By using our website, you consent to the transfer of your information to these providers where necessary for service delivery.

10. Data Security

We take reasonable steps to protect personal information from misuse, loss or unauthorised access.

Security measures include:

• secure ecommerce platforms
• encrypted payment processing
• restricted access to personal information
• secure hosting environments

While we implement appropriate safeguards, no internet transmission method can be guaranteed to be completely secure.

11. Accessing or Updating Your Information

You may request access to the personal information we hold about you.

You may also request corrections if your information is inaccurate or outdated.

To make a request, please contact us using the details provided below.

12. Third Party Websites

Our website may contain links to third party websites or services.

BLCK Couture is not responsible for the privacy practices of these external websites. We recommend reviewing their privacy policies before providing personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page with a revised update date.

We encourage users to review this policy periodically.

 

12. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us.

Email: info@blckcouture.com
Website: www.blckcouture.com